Dallas Cowboys

While many are aware that the Dallas Cowboys work with dairy farmers, most people don’t know just how much we have in common. While our workplaces look different, we are just as devoted. We hold the same things dear. Football centers around family, and the holidays are a big part of that. Now that its fall, most people think of pumpkin spice, Thanksgiving and football. As the Senior Director of Community Relations and Alumni Affairs for the Dallas Cowboys, my fall is packed with football … even my Thanksgiving looks a bit different.

As a kid growing up in Wisconsin, I drank a ton of milk. I also loved eating cereal for breakfast—I would eat two bowls, and I especially loved to drink the milk at the bottom of the bowl. So it’s safe to say I grew up knowing the importance of starting my day with a healthy breakfast. Now that I’m a professional football player, and a dad, I have come a long way since my cereal days.

Football season is rapidly approaching, and players across the NFL are heading into their annual training camps. The Dallas Cowboys are no exception. This is the time when players showcase their offseason work in hopes of setting a winning tone very early. But that extends beyond the field and weight room; nutrition is also a huge part of a winning game plan. As the official nutrition partner of the Dallas Cowboys, Dairy MAX knows that what you put in your body affects how you perform – and performance is huge in professional football.

Dairy MAX is proud to announce Dallas Cowboys center Travis Frederick as our newest Fuel Up to Play 60 Player Ambassador. It’s the perfect fit: Travis comes from a dairy-centric background with Wisconsin roots, and his grandfather transported milk for Dean Foods. Before this partnership with Dairy MAX and Fuel Up to Play 60 was even official, Travis participated in events such as the 2016 Breakfast Games in Oklahoma and, more recently, a school breakfast promotion at Garland High School in Garland, Texas.

The Dallas Cowboys are huge influencers off the field as well as on, and one of their initiatives is to promote health in the community, especially for kids and young athletes who look up to the players as role models.